We were tasked with developing branding for Ethos Store, an interior online store.
Quality, transparency, and passion are what make this brand distinct from the intense competition in this category and we needed to communicate this. Ethos is a new-to-market brand and e-commerce store in a saturated category with big competitors. Ethos also falls into a niche market based on cost factors. The brand identity had to communicate product value, the constantly expanding product range, and brand passion with an immense focus on customer service across all channels in a distinctly beautiful way which represents the distinct beauty of the products offered.
We chose a light and natural palette, with a complimenting shade of green as the hero colour. We wanted to keep the layout and brand simple, so the products could really shine.
This project was done on behalf of So Interactive.
