If you haven’t jumped on social media marketing for your business, what are you waiting for? Social media is kind of taking over the world… quite literally actually — more than half the world (54%) uses social media. And it’s taking the business world with it.
But wait… can you hear that? Despite social media’s undeniable success for businesses, there are old ghosts that still linger and loom and haunt social media marketing’s success, whispering lies in the ears of eager marketers and preventing them from realizing the potential that social media holds for their business.
But we all know what to do when there’s something strange in the neighborhood — who gonna call? That’s right — we’re your resident ghostbuster here to debunk the social media marketing myths holding your business back from greatness.
So here are our top 6 outrageous social media marketing myths ready to be debunked:
1. Your customers aren’t on social media
Social media is no longer just for the young and dumb — everyone and their grandmother is on social media in some way or another. In fact, 45% of people 65+ use social media. So if you’re looking for your audience, you’re definitely going to find them on social media.
On social media every single niche and micro-niche you can think of exists — whether your niche is Halloween costumes for dogs or single farmers looking for dating tips (these are real niches, trust us), your perfect pocket of the internet is waiting on social media for you to join them. Don’t waste another second — go get them!
2. Social media isn’t measurable
It’s impossible to measure the success of a photo or video posted on social media, how do you know it’s actually helping your business? Well here’s what we have to say to people who claim this — have you heard of a neat little trick called analytics?
Every social media platform and its mother has an analytics feature that tells you a crazy amount of insights to give you an idea of how well your social media marketing efforts are working. The more simple indicators are things such as likes, follows, views, comments, and shares. But when we get to the good stuff, you can see things like click-through rates, engagement rates, impressions and reach, website visits, and more. And if the social media platform isn’t giving you the analytics you need, well, they’ve got an app for that — there are an endless number of social media analytic tools at your disposal.
3. It’s for new customers only
The rumors are true — social media is one of the best places to reach new customers and widen your audience. But it would be a major injustice to claim that’s all it is. In fact, most of the people you end up communicating and interacting with on social media are your current customers. Social media is the magic key that allows you to nurture past, present, and future customers.
Social media’s engaging content and platforms present you with the perfect opportunity to nurture your current customers and build a community full of loyal fans with long-lasting relationships.
4. Ignore negative feedback
One of the biggest lessons to learn as a marketer — learn how to take constructive criticism. Your brand is ultimately designed for your audience. And while we’re not saying that you have to change your entire business to appease one unhappy customer, we are saying that your brand should be known as one that listens and that cares.
And yes, people on social media can be particularly harsh sometimes, occasionally unreasonably so. But you should always be listening for genuine and valuable feedback. Like when multiple people express the same experience or concern. This ensures you’re always growing, improving, and becoming a better brand for your audience.
5. Say goodbye to email
Public service announcement: EMAIL IS NOT DEAD. Even though social media has taken the reins in the marketing world, email still holds the title for the highest return on investment (ROI) — $36 for every $1 spent. It’s not only effective, but everyone has an email. You literally need an email address to sign up for any social network.
And the best part — you don’t have to choose between the two. If you’re trying to create an epic marketing strategy, you’re going to want to have both email and social on your side. Sign up for our email newsletter too, see what we did there?
6. It’s only about your products or services
Contrary to popular belief, social media is not just for shoving your products and services in the face of your audience. Your social media account can do so much more — gain brand awareness, nurture leads, build your community, establish your brand as an expert in your niche, and so much more.
While it’s important to use social media as a platform to showcase your offer and guide leads into your sales funnel, your content is what matters in the end. Every piece of content you publish on social media has to provide value to your viewer. This is the key to your social media marketing success.
There you have it — we can officially declare these social media marketing myths debunked! Consider these ghosts well and truly busted! Now it’s time to take your business to the next level.There are no more reasons why not to dive head first into social media for your business. Unless of course, you’re not sure where to start. Well, we’ve helped many businesses just like yours find social media success. So if you’re looking for a headstart in the wonderful world of social media marketing, give us a call today!
